Create a Month of Social Media Content for Your PT Clinic

Before generating content, decide the 4-5 topics you want to post about regularly. For a PT clinic, good pillars are:

1. Education. Explain conditions and injuries in plain language
2. Prevention. Exercise tips, ergonomics, injury prevention advice
3. Rehabilitation. What different PT treatments do and why
4. Motivation. Recovery stories, patient success mindsets
5. Clinic. Team spotlights, services, community involvement

Start a new conversation with:

I run an outpatient physical therapy clinic specializing in [your specialty: orthopedic/sports/neurological/general]. My typical patients are [age range and demographics]. I want to create a month of social media content. My tone is [professional but warm / educational / motivational, pick one]. My clinic is located in [city, state] and we [any differentiator: accept most insurance, cash-pay, sports medicine, etc.].

Ask for 5-7 posts per pillar. Example:

Write 6 educational social media posts about common conditions we treat. Mix short explanations of: back pain, rotator cuff injuries, knee pain, and post-surgical recovery. Each post 75-100 words. Professional but approachable tone. End each with a call-to-action like "Questions? Comment below" or "DM us to learn more."

Do this for each of your 5 pillars, one at a time.

Create a Google Sheet with columns:

• Date
• Platform (Facebook/Instagram/LinkedIn)
• Post text
• Image description (if you want an image)
• Status (draft/approved/posted)

Paste your best posts in and schedule them out across the month, spacing pillars to create variety.

For each post that benefits from a visual:

• Use Canva (canva.com) to create simple graphics. Use their PT/medical templates
• Or add "Describe what image would go with this post" to your ChatGPT prompt to get image description ideas
• Alternatively, use real clinic photos from your phone. Authentic photos outperform stock images for healthcare providers