Create a Month of Social Media Content for Your PT Clinic

Before generating content, decide the 4-5 topics you want to post about regularly. For a PT clinic, good pillars are:

1. Education — Explain conditions and injuries in plain language
2. Prevention — Exercise tips, ergonomics, injury prevention advice
3. Rehabilitation — What different PT treatments do and why
4. Motivation — Recovery stories, patient success mindsets
5. Clinic — Team spotlights, services, community involvement

Start a new conversation with:

I run an outpatient physical therapy clinic specializing in [your specialty — orthopedic/sports/neurological/general]. My typical patients are [age range and demographics]. I want to create a month of social media content. My tone is [professional but warm / educational / motivational — pick one]. My clinic is located in [city, state] and we [any differentiator — accept most insurance, cash-pay, sports medicine, etc.].

Ask for 5-7 posts per pillar. Example:

Write 6 educational social media posts about common conditions we treat. Mix short explanations of: back pain, rotator cuff injuries, knee pain, and post-surgical recovery. Each post 75-100 words. Professional but approachable tone. End each with a call-to-action like "Questions? Comment below" or "DM us to learn more."

Do this for each of your 5 pillars, one at a time.

Create a Google Sheet with columns:

• Date
• Platform (Facebook/Instagram/LinkedIn)
• Post text
• Image description (if you want an image)
• Status (draft/approved/posted)

Paste your best posts in and schedule them out across the month, spacing pillars to create variety.

For each post that benefits from a visual:

• Use Canva (canva.com) to create simple graphics — use their PT/medical templates
• Or add "Describe what image would go with this post" to your ChatGPT prompt to get image description ideas
• Alternatively, use real clinic photos from your phone — authentic photos outperform stock images for healthcare providers