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of 6— Define your content pillars
What you'll accomplish
By the end of this guide, you'll have 20–30 ready-to-post social media updates for your PT clinic — a full month of content for Facebook, Instagram, and/or LinkedIn — generated in one focused session instead of scrambling for content ideas every day.
What you'll need
- A free ChatGPT account at chat.openai.com
- A Google Sheet or text document to store posts
- Knowledge of your clinic's specialty and patient demographics
- Time needed: 60 minutes to generate a month of content; 5 minutes per week to schedule
- Cost: Free
How-To Guide: Create a Month of Social Media Content for Your PT Clinic
Step 1: Define your content pillars
Before generating content, decide the 4-5 topics you want to post about regularly. For a PT clinic, good pillars are:
- Education — Explain conditions and injuries in plain language
- Prevention — Exercise tips, ergonomics, injury prevention advice
- Rehabilitation — What different PT treatments do and why
- Motivation — Recovery stories, patient success mindsets
- Clinic — Team spotlights, services, community involvement